It’s a pretty simple question with a lot of layers to it.
Also, it’s something I’m absolutely horrible at and have had to work on a ton over the years.
Staying organized for business.
You can have the most amazing marketing creative work prepared, a killer website, and an ad plan to boot. Without being organized all of that wonderful content is a complete waste.
Organization. It’s the cornerstone of strategy.
For years, hell decades, all I did was create, create, create. Like a machine. Design work, websites, print, you name it. I would do it for my own business, for clients, it really made no difference.
I was always reacting. Why? No organization. No real set strategy to what I do. I was killing me.
About 6 years ago I was working on a project and just had so many assets to go through I needed a plan. I needed to get organized. Then it happened. I learned about Microsoft OneNote. I had been using my iPhones Note app for years but OneNote gave me control on a much higher level of organizing by client and project.
From there everything changed. My quality of work improve, my timelines dropped tremendously, and overall people I worked with were happier because of that one simple word. Organization.
So think about this. Are you organized in business? If not, it’s time to figure out what works for you. It could be OneNote, it might be a project management tool like Wrike. Everyone has their own needs for what is going to help them the most. Have a large team? You might need a project management tool. For me, a simple tool to organize thoughts and assets was all I had needed and more.