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About Steve Lichtman

Virtual CMO, Artist, Family Man

My Story

The majority of my business career has been spent helping companies and their CEOs build upon or create their strategic marketing and service offerings to help build a narrative for the customers journey. I enjoy working with people in this capacity helping a company level up. Currently, I work with an Australian firm (while living in NY, yay digital nomad life!) which has been a great journey. Looking back at things all these years later, I’m basically a DM (Dungeon master for those who don’t know and shame on you!) for your business.


Last year I began Sales Biology and have been helping consulting business owners evaluate their existing marketing, make a proper formula for success, and execute it. The outward media side of Sales Biology consists of a podcast ‘The Laboratory’, ongoing articles, minisodes which are sub-5 minute podcasts for a quick jolt while commuting, and more being added as value presents itself in a feasible way to share. There is also a heavy mindset factor of people embracing what makes them different, sharing it to their audience, and using it to their advantage instead of trying too hard to ‘fit in’ to an ever expanding business landscape. 


But what about the rest? I’m a husband and father, podcaster, artist, puppet master, unabashed metalhead, and all around eccentric being. If you know me, I don’t have to tell you that, the experience has already been yours to have 🙂


Currently my “side chick” is a new puppet show called Dungeons and Puppets and I’m super excited to share this with the world in 2020. I don’t have an exact release date yet but I’m working when time allows on this project getting it to a point I can share with the world. For now I’m just hopping around on social media everywhere @dungeonpuppets so feel free to find me there. It’s all things D&D with a puppet adventurer twist. For me though the coolest part about DnP is that my daughter is helping me with it both creatively and making the actual characters, scenery, etc. so it’s a fun way to kick back and do something together.


Thanks for stopping by.


Digital Properties


Enter a world where I talk for 20-30 minutes per show expressing my viewpoints of the world around me. Sharing life stories, opinions, and motivating commentary on life and how I always hope to live it. That’s what UNHINGED with Steve Lichtman is about.

Sales Biology

I created Sales Biology to harness my knowledge from 20+ years in Strategic Sales and Marketing. Changing the game in how to help Business Owners and Executives; taking a no-BS, scientific approach to sales and marketing.


My blog of the past 7+ years. It started as a Daddy Blog like many others, morphed into the PuppetDad blog, and then became a personal blog including a Q&A Series 4 Foam Fingers where I have interviewed many in the puppetry community.


My podcast UNHINGED with Steve Lichtman is growing every week and reaching people in my very own way. 1 part serious and 2 parts fun, it’s a recipe for audio enjoyment. Broadcast everywhere podcasts can be found, and on the website for your desktop convenience. 


Life’s like a movie, write your own ending. Keep believing, keep pretending.

– Jim Henson

Contact Steve